Premier League officially bans sponsors related to gambling
Starting from the 2026-27 season, the Premier League will not allow clubs to use gambling sponsors on shirts, marking a major step forward in combating gambling.
Premier League officially bans sponsors related to gambling
According to Tuttomercatoweb.
Why this is important
The Premier League's decision to ban gambling sponsors on shirts is not only a step forward in reducing gambling addiction but also reflects the social responsibility of clubs. This can create a more positive environment for fans, especially young people, who are easily influenced by sports gambling.
Main point
- Premier League officially bans sponsors related to gambling.
- Starting from the 2026-27 season, the Premier League will not allow clubs to use gambling sponsors on shirts, marking a major step forward in combating gambling.
- Niente più sponsor principali legati al gioco d'azzardo sulle maglie: la Premier fa il primo passo.
The Premier League has decided to completely ban gambling-related sponsors from appearing on team shirts. This regulation will come into effect starting from the 2026-27 season, i.e. from August 21, 2026, when all 20 clubs in England's top flight will not be able to display the logos of online gambling or casino companies on their shirts.
The decision is seen as an important step forward in the fight against gambling addiction, especially as more and more young fans are affected by gambling. In recent years, the betting industry has become more popular than ever in English football, with 11 of the 20 Premier League teams having gambling sponsors on their shirts in the 2025-26 season.
In fact, this is not a sudden decision. The agreement between the Premier League and clubs has been signed from 2023, giving teams three years to complete current sponsorship deals. That day, the Premier League announced: "Clubs have agreed to remove sponsorship from gambling companies from the front of shirts. We are the first sports league in the UK to adopt this measure."
Although gambling brands will no longer appear on shirts, this does not mean they will completely disappear from English football. These sponsors can still appear on players' sleeves, on in-stadium billboards and on clubs' digital platforms, retaining a commercial presence, albeit less prominently than before.
Banning the use of gambling sponsorship also opens up opportunities for diversification among sponsors. It is predicted that in the 2026-27 season, the largest group of sponsors will be the financial services sector, occupying the jerseys of five clubs. Next are aviation companies with three teams, while technology and food businesses will sponsor two clubs each. A number of other sectors such as human resources, telecommunications, insurance, software and tourism will also be present, marking a significant change in English football's commercial strategy.
What happens next
When this regulation comes into effect from the 2026-27 season, Premier League clubs will need to look for new sponsors to replace current gambling brands. This could affect the financial and promotional strategies of clubs, while also opening up opportunities for other brands to participate in the Premier League.
Frequently Asked Questions
When did the ban on gambling sponsors start?
The ban on gambling sponsors will take effect starting from the 2026-27 season, i.e. from August 21, 2026.
How many Premier League teams have gambling sponsors in the 2025-26 season?
In the 2025-26 season, up to 11 out of 20 Premier League teams have gambling sponsors on their shirts.
Will gambling sponsors completely disappear from English football?
No, gambling sponsors can still appear on players' sleeves, on billboards in stadiums and on clubs' digital platforms.
Does the decision to ban gambling sponsors have any impact on clubs?
This decision will affect all 20 clubs in the Premier League, as they will not be able to display the logos of online gambling or casino companies on their shirts.
Is there any information about existing sponsorship contracts before the regulations come into effect?
Clubs have had three years to complete existing sponsorship deals before the regulations come into force.